PRESS RELEASE                                                                                         22 March 2018

 Image 22 march 18 press release


Recently a dream came true for Daniel Moleka, owner of RedThread Apparel X, when he was invited to showcase his IMMORTAL collection by RedThread at the very first Fashion Street Show in the history of the Cannes Film Festival in collaboration with the international TV channel, LUXE-TV, with the support of the City of Cannes . The Fashion Street Show is sponsored by Maison Prada.  As this is the biggest opportunity he has had so far for 2018, he will be focusing on developing this collection and getting the brand out there.

2018 promises to be a year packed with opportunity and challenges for Daniel who has transitioned from school to FEDISA Fashion Design School in Cape Town.  He says, “FEDISA has taught me so much in the two months I have been there and it has made me realise that there is a lot I didn’t know about the industry.”

He adds, “My inspiration for collections hasn’t changed since leaving school but it has become much more complex, with a much more sophisticated thought process going into each collection.”

Another feather in his cap is the fact that his garments are being worn by celebrities, such as MTV presenter, Kim Jade.  Influencer, Donovan Fernando, host of SA Men’s Week, was also wearing RedThread during SA Men’s Week.

Added to his busy schedule is a recent collaboration with designer, Jean Paul Larmy, who, he says,  has a very good touch when it comes to haute couture and a good knowledge of the industry.  He says  they manage to create garments that appeal to both young and old when they put their ideas together.

Daniel experienced a trial by fire last year when he showcased selected garments at the No Zleep Fashion Show at The Castle of Good Hope.  It was his first show so he was quite excited but also afraid. This experience taught him a lot about what to expect during a fashion show. By having the rapper, Si Xiazi, perform during his show he wanted to show how the youth in Cape Town are all connected.

Daniel, who has two collections under his belt so far, namely Elysian Fields and No Zleep, is working on his upcoming collection called IMMORTALS which will be a mix of street wear and haute couture.

When asked if he will keep his designs purely unisex for now, he said yes but that he will eventually make the move to a pure female collection but, for now, he is trying to make men’s fashion wilder.

Daniel, who says that the design comes first for him, then he goes out looking for the best fabric for the design, aspires to just do what he loves doing all his life. He adds, “I’ve been looking for a specific purpose as everything has always been chosen for me.  I didn’t really have much of a choice.  RedThread was the first thing that I decided to do on my own. When I started RedThread I didn’t really know much about the fashion industry. I just had the passion for it. I keep learning new things every day and honestly it’s something that I love to do. I love RedThread and I hope that I can get far with it. To me it’s not about the money or the fame. It’s all about getting my vision and my art out there and I appreciate all my clients and I’m really thankful to them for appreciating what I do. I also have a few people who are helping me to make my vision a reality and I’m forever grateful to them.”

RedThread Apparel X garments can be ordered directly via the RedThread Facebook page  and Instagram account @redthread_apparel_/.
Readers who require more information can contact Daniel Moleka on 064 055 5097 or .



Rosemary Hare Public Relations
P O Box 12521


RedThread Apparel X
Cape Town

Please contact Rosemary Hare on 082 459 6226 or for more information.