THE RHINOS ARE COMING!!!, A FIRST FOR SA, LAUNCHES A CROWD FUNDING CAMPAIGN TO BUILD A CRASH OF 10 LIFE SIZE PAINTED RHINOS TO TOUR CAPE TOWN FOR TWO MONTHS

PRESS RELEASE
6 October 2016

The Rhinos are Coming!!! (TRAC) announced today that it is raising funds on the Thundafund Crowd Funding platform to stage a Grand Rhino Launch Tour which will kick start and promote The Rhinos are Coming!!! Art Exhibition.
The Rhinos are Coming!!! is a three-month world-class outdoor art exhibition coming to Cape Town from mid-December 2017 to mid-March 2018. It will feature 100 or more life-size painted rhino sculptures which will be exhibited on street corners, parks and public spaces all around the city and surrounds. The exhibition will raise funds and spread awareness of the plight of our rhinos.

The Grand Rhino Launch Tour will get underway when ten talented artists from our community transform their life-size blank rhino sculptures into valuable works of art. These first ten golden rhino ambassadors will tour Cape Town and surrounds from 1st February through 31st March on a colourful flat-bed truck stopping off in small towns and villages, flirting with the paparazzi, playing their favourite music, interviewing celebrities and tasting wine at famous wine estates.

Funds raised through crowd funding will pay for the first sculpted rhino clay model, the mould, and ten life-size rhino sculptures cast from the mould. It will also cover an honorarium paid to the artists who will be painting the rhinos.

The Grand Rhino Launch Tour, while publicising The Rhinos are Coming!!! initiative, will inspire businesses and individuals to sponsor the making and painting of the rhinos, which will form the basis of The Rhinos are Coming!!! exhibition.

Janice Ashby, founder and programme director of TRAC, says, “Our dream amount to raise is R500,000 and our tipping point is R250,000.
“Crowd funding works when hundreds of people back ideas and causes they like with as little or as much as they can afford.”

Ashby is appealing to organisations and individuals to get involved by logging on to Thundafund and backing The Grand Rhino Launch Tour. TRAC is offering great rewards for backers of the campaign, starting with a simple rhino key-ring for a small contribution, private wine tasting in your home for twelve people, up to larger rewards like a weekend for two at a game reserve for more substantial contributions. Backers will also be offered reward opportunities, such as riding with the touring rhinos, having lunch at famous wine estates, meeting the artists as they work – and other intriguing rewards.

The Rhinos are Coming!!! exhibition, will promote Cape Town as a top tourist destination and an international centre for the arts. It will offer local artists the opportunity to showcase their work to an audience of hundreds of thousands while inviting the general public to join the war on poaching and to save our rhinos.

Readers can click on the Thundafund Campaign page https://www.thundafund.com/project/TRAC for more information.

Other sources of information are
• Website: The Rhinos Are Coming!!!
• YouTube: 2-minute movie
• Facebook: The Rhinos Are Coming!!!
• Twitter: The Rhinos Are Coming!!!

Readers can also contact Janice Ashby on + 27 72 473 5596 or ja@therhinosarecoming.org

ISSUED BY
Rosemary Hare Public Relations
P O Box 12521
MILL STREET
8010

ON BEHALF OF
The Rhinos Are Coming!!!
304 Selbourne Place
Selbourne Rd
SEA POINT
8060

Please contact Rosemary Hare on 082 459 6226 or rose@rosehare.co.za for more information.

BACKGROUND INFORMATION ABOUT THE RHINOS ARE COMING!!! INITIATIVE

The Rhinos Are Coming!!! was founded by Cape Town designer, Janice Ashby, in 2013 when, on her return to Cape Town, she was confronted with the scourge of rhino poaching. After living and working for many years in New York, one of the memories Janice brought back with her was a stunning outdoor art exhibition called Cow Parade animating the grey streets of Chicago. Life size cow sculptures, painted and decorated in various imaginative interpretations by local artists, brought visitors to the city in droves. Over the years she saw more such exhibitions using various uniquely designed animals and shapes, lighting up the streets of host towns and cities all over the USA.

She learned that these exhibitions raised extraordinary amounts of money for worthy causes. She realised that an exhibition of rhinos rather than cows was the perfect vehicle through which to raise funds for rhino protection and also bring a spectacular outdoor art exhibition to Cape Town that would animate the city and the Cape region for three glorious summer months.

Artists from our community, famous and emerging, will transform plain white rhino sculptures into valuable, artistic and visually entertaining works of art. The artist’s name and the sponsor’s branding and mission will be featured on the rhino’s plinth, (the solid base on which the rhinos will be mounted).

Locals and visitors will bump into rhinos on street corners, on squares, in malls and in parks all over Cape Town and surrounds. School children will paint baby rhinos and learn about conservation. Exciting events will take place throughout the fifteen-month programme starting with the launch of the sponsorship drive on 1 February 2017.

At the end of the exhibition, the rhino art will be auctioned at a gala auction event and an online auction. The prestige Commemorative Auction Catalogue will be widely distributed by newspapers and magazines and will feature company branding of the sponsors and partners who are supporting the programme.

100% of the funds raised at the auctions will be donated to StopRhinoPoaching.com where funds will be channelled to key rhino reserves to help secure a safer future for our rhinos in the wild.