16 February 2015
Charl and Justin Coetzee, former owners of the very successful Atlas Property Group, have acquired the licence to trade under the Fine & Country banner along the prestigious Atlantic Seaboard. Areas of operation will include residential and commercial property in Llandudno, Bakoven, Clifton and Bantry Bay, with Bantry Bay being shared with Fine & Country at the V & A Waterfront, where Jean-Paul Tostée is the sales manager.
Charl from Clifton, a commercial attorney with an MBA from Wits University and strong international business experience, has an intimate knowledge of properties and people on the Atlantic Seaboard, having spent a lot of time during the last eight years running along the Atlantic Seaboard.
His brother, Justin Coetzee, has resided in Bakoven for the last few years. Justin, who has worked for a telecommunications company as communications manager and sales director in numerous African countries, including Nigeria, Tanzania, Mocambique, Oman, the Seychelles, Afghanistan and the UAE brings a wealth of marketing and sales experience to the equation.
The third member of this dynamic team that has an exceptional knowledge of the area and a very strong sales background is Paula Ensor-Smith from Bakoven, who heads up the rentals division. Paula worked in sales at Hewlett Packard for about twenty years.
The team is well-travelled, with Charl and Justin having visited more than 100 countries and Paula dividing her time between Cape Town and Dubai.
Says Charl, who is passionate about property, “It’s important to travel and get to know different cultures. More and more people from the Middle East are showing an interest in the Atlantic Seaboard. So, Paula’s knowledge and experience comes in very handy.
“We have great stock and our value proposition is centred around exceptional personal service, which is always a big differentiator and comes with extensive experience and knowledge. We believe that marketing on the Atlantic Seaboard is not only about selling but about deal making. One of our strengths is the ability to communicate with clients at a high level and understand complexities of financial transactions running into tens of millions.”
When asked why the group had chosen Fine & Country International Realty, he said, “We were looking for a strong international brand aimed at the top end of the market. For us, the Atlantic Seaboard is not just the pinnacle of the real estate industry in South Africa but also Africa. We wanted an associate with a premium brand that would enable us to achieve new levels of success.”
Says Linda Erasmus, CEO of Fine & Country International Realty sub-Saharan Africa, “We are very happy to welcome on board our new team in Camps Bay. While they were looking for a truly international brand, we were looking for people capable of dealing with international markets. This demands much more knowledge than usual and that is why we are so happy to be associated with Charl, Justin and Paula who are experienced and well-travelled. Added to this, we have Jean-Paul Tostée with his extensive experience at Foxton’s. So, I am very pleased with our Atlantic seaboard team.”
Readers can contact the Camps Bay office of Fine & Country on (021) 437 1148 or Charl Coetzee on 082 957 2547 or firstname.lastname@example.org, Justin Coetzee on 076 761 8944 or email@example.com and Paula Ensor-Smith on 079 900 0365 or firstname.lastname@example.org or visit www.fineandcountry.co.za
Rosemary Hare Public Relations
P O Box 12521
ON BEHALF OF
Fine & Country International Realty
29 Autumn Street
Please contact Rosemary Hare on 082 459 6226 for more information.