CAPE TOWN SPECIAL EFFECTS COMPANY HELPS DEVELOP LIFE SIZE RHINOS FOR THE RHINOS ARE COMING!!!

PRESS RELEASE
20 February 2017

The tricky business of making rhino casts

Gravitron, a Cape Town based physical special effects company was commissioned by the organisers of The Rhinos Are Coming!!! to create a crash of life-size rhinos that is expected to hit the Mother City in April 2017.

After much deliberation, Janice Ashby, founder of The Rhinos Are Coming!!! And Salome de Wet, the sculptor from Gravitron, settled on the final rhino maquette (miniature model). They ironed out the issues of how the legs and feet would be positioned, the all-important shape of the head that needed to be a combination of white and black rhino, not too cartoony, yet not too realistic, the horn not too stubby yet not too long. The next step was scaling the maquette up to a life-size clay sculpture with the unique banana shape of the African Rhino. From this, a mould was made for the production of 100 or more life-size rhino casts made from high quality, durable, cold cast polyresin and fibreglass.

Readers with sponsorship and artist enquiries should contact The Rhinos Are Coming!!! founder and programme director, Janice Ashby on + 27 72 473 5596 or ja@therhinosarecoming.org

Readers can find out more about The Rhinos Are Coming!!! at
• Website: http://therhinosarecoming.org
• YouTube: https://www.youtube.com/watch?v=EFtVto3Mp0g
• Facebook: https://www.facebook.com/therhinosarecoming
• Twitter: @RhinosRcoming

Watch The Rhinos Are Coming: “It takes teamwork to make the dreamwork”

ISSUED BY
Rosemary Hare Public Relations
P O Box 12521
MILL STREET
8010

ON BEHALF OF
The Rhinos Are Coming!!!
304 Selbourne Place
Selbourne Rd
SEA POINT
8060

Please contact Rosemary Hare on 082 459 6226 or rose@rosehare.co.za for more information.

BACKGROUND INFORMATION ABOUT THE RHINOS ARE COMING!!! INITIATIVE

The Rhinos Are Coming!!! was founded by Cape Town designer, Janice Ashby, in 2013 when, on her return to Cape Town, she was confronted with the scourge of rhino poaching. After living and working for many years in New York, one of the memories Janice brought back with her was a stunning outdoor art exhibition called Cow Parade animating the grey streets of Chicago. Life size cow sculptures, painted and decorated in various imaginative interpretations by local artists, brought visitors to the city in droves. Over the years she saw more such exhibitions using various uniquely designed animals and shapes, lighting up the streets of host towns and cities all over the USA.

She learned that these exhibitions raised extraordinary amounts of money for worthy causes. She realised that an exhibition of rhinos rather than cows was the perfect vehicle through which to raise funds for rhino protection and also bring a spectacular outdoor art exhibition to Cape Town that would animate the city and the Cape region for three glorious summer months.

Artists from our community, famous and emerging, will transform plain white rhino sculptures into valuable, artistic and visually entertaining works of art. The artist’s name and the sponsor’s branding and mission will be featured on the rhino’s plinth, (the solid base on which the rhinos will be mounted).

Locals and visitors will bump into rhinos on street corners, on squares, in malls and in parks all over Cape Town and surrounds. School children will paint baby rhinos and learn about conservation. Exciting events will take place throughout the fifteen-month programme starting with the launch of the sponsorship drive in February/March 2017.

At the end of the exhibition, the rhinos will be auctioned at a gala auction event and an online auction. The prestige Commemorative Auction Catalogue will feature company branding of the sponsors and partners who are supporting the programme.

100% of the funds raised at the auctions will be donated to StopRhinoPoaching.com where funds will be channeled to key rhino reserves to help secure a safer future for our rhinos in the wild.

CAMPAIGN PROGRAMME
1. Roadshow featuring eight sponsored rhinos
2. The eight are exhibited by their sponsors in prominent places in Cape Town
3. Mid-December 2017 to Mid-March 2018 100 or more sponsored rhinos go on exhibition in prominent positions in Cape Town for three months
4. Mid-December 2017 – online auction that coincides with the exhibition
5. Mid-April 2018 – a live gala auction event featuring 25 Golden Rhinos painted by high profile artists